Varsity Boot Company
Varsity Boot Company
A fully-interactive ecommerce site, Varsity Boot Company’s site allows the visitor to customize a pair of boots with their college logo, Greek affiliation, their name, leather selection, and many other options. All customization takes place in real-time with the use of AJAX and jQuery to create an easy-to-use and attractive customer experience. Options are updated in a separate section of the screen as soon as they are made, thus keeping the site visitor constantly appraised of exactly what they have “built” as they add options to their order.
